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# How VIDA Has Evolved

VIDA has always been about care—care for people, for creativity, and for the world around us.

Before 2020, VIDA was built as a celebration of artists. We created a platform where global creatives could share their work through thoughtfully designed, custom print-on-demand products. Through VIDA Studio, artists were able to bring their designs to life across fashion and lifestyle goods, connecting art with everyday expression.

That chapter was meaningful, and we’re proud of the community and creativity it fostered.

But as the world changed, so did we.

The COVID-19 pandemic reshaped how people think about health, safety, and everyday essentials. In response, VIDA evolved—shifting our focus toward products that support protection, wellbeing, and daily life in a more direct way.

Today, VIDA is focused on **PPE, health, wellness, and personal care**.

We design and source products that meet higher standards for performance, comfort, and reliability—while still holding onto the design-forward sensibility that has always been part of our DNA. From protective essentials to everyday wellness products, our goal is simple: to create items people can trust, and feel good using.

As part of this evolution, **VIDA Studio and our custom print-on-demand business have been sold** and are no longer part of VIDA Health. While that platform continues on its own path, our focus is now fully dedicated to serving customers in the health and wellness space.

This transition allows us to go deeper—investing in better products, stronger standards, and clearer purpose.

VIDA today is about protection, care, and confidence in the products you use every day.

And we’re just getting started.

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