Eddie Phanichkul is the CEO of VIDA, where he leads the company’s mission to create sustainable, fashion-forward, and high-efficacy products made with care in the USA. A serial entrepreneur and creative leader, he is also the Founder and CEO of M2Z, and Co-Founder of Lutema, the American Medical Manufacturers Association (AMMA), and Skrewball Whiskey. Eddie’s work bridges design, manufacturing, and technology, driving innovation that supports American jobs and responsible production.